FAO Schwarz Gives to Get Names
Are you requesting information from your retail store customers, or giving them something in exchange of their name?
Tim Parry
Divide and conquer
You’ve probably noticed a few distinct customer segments in your database. And you know that to market effectively to Bob, Carol, Ted and Alice, you need
July Mailing Take Swing Upward
Catalogers Seem to be gearing up for fall, as mailings to Catalog Tracker’s mailbox were up 24% in July over the month a year ago. Last year the service
R U Ready 4 QR Codes?
CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital
10 Ways Merchants Can Find New Customers
Money’s tight and times are hard. How can you find new customers when consumers are cutting back even on their bare necessities? Here’s 10 tactics that Lori Paikin, senior vice president of client services at co-op NextAction, suggested at the recent Lenser Summit.
Abacus: Acquisition Circulation Is Taking A Hit
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.
Live From the Lenser Summit: A Few Bytes on Blogging
Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?
Live From the Lenser Summit: AOVs Can Be Overinflated
Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.
Live From the Lenser Summit: Is Your Site Index Working?
You could have an e-commerce site with more than 100,000 items on it. But if your index isn’t working, you could become the great unknown in cyberspace.
Dreams Acquires StarStruck/ProTeam
Licensed sports apparel merchant Dreams has acquired the assets of cataloger StarStruck/ProTeam.