Port of entry
It’s one thing to segment customers by behavior most merchants do. It’s another to sort them by origin. But that may be just as important for a multichannel
Tim Parry
Catalog Tracker: Free Shipping Spree Continues
June was the Second Straight Month that free shipping promotions were on the rise. According to the Catalog Tracker service of list firm Direct Media,
Gupta Resigns as InfoGroup CEO
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
Abacus: No Shrinkage in Direct Mail
You may think direct mail circulation took a hit in the past year. But it
Out of Stock Items Are an Opportunity to Gain a Customer
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock
Live From E-Tail: Orvis Exec is Down on Silos
Brad Wolansky, vice president of e-commerce at Orvis, hates it when his company sends coupons to Web buyers within 50 miles of an Orvis store–and those coupons can only be redeemed in the retail location.
Live From Etail: Let Customers Have their Say
Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III
Live From E-Tail: Avon Embracing Social Networking
Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”
October E-mails Key to Holiday 2008 Success
Have you made your list and checked it twice? Nope? Uh oh. If you haven’t set up your holiday e-mail strategy yet, you may be too late