Horny Toad Nabs Nau
Lifestyle apparel manufacturer/marketer Horny Toad Activewear announced June 24 that it has acquired the assets of Nau, which sells a clothing line similar to Horny Toad
Tim Parry
Jockey unveils apparel title
Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog
No April catalog showers
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number
Mailing replay
It may be July, but merchants are already feeling a nip in the air. They’ve got only a few weeks to figure out their holiday remail strategy, and that
Sportsman’s Guide Lures Customers With New Site
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts
The Sportsman’s Guide Launches Boating Site
Hoping to build its fishing and marine clientele, The Sportsman’s Guide launched BoatingSavings.com last month.
Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
Live from Internet Retailer: Use Video Right and Become a Web Star
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won
Live from Internet Retailer: J.C. Penney’s Website Insight
Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
Live from Internet Retailer: Don’t Be A Social Outcast
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity