Live from ACCM: Get Your Catalog Covered
Orlando, FL–Just how important is the cover art to the success of a catalog drop? It could very well determine if a customer even opens it.
Tim Parry
No More Bloomingdale’s By Mail
Thirty years after it launched the book to target affluent customers nationwide, Bloomingdale’s is discontinuing its Bloomingdale
Godiva Goes Mobile
Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go.
Bare Necessities Launches Catalog
Online intimate apparel merchant Bare Necessities has launched its first-ever print catalog, with an at-home date of May 14.
Don’t Give Up on Co-registration
Looking to get a boost from your e-mail marketing without renting lists? Maybe it’s time to revisit co-registration
Live from Direct Media Co-op: Debunking Do-Not-Mail Myths
White Plains, NY–With 11 states introducing do-not-mail legislation this year, and services like Catalog Choice scaring consumers into opting out of mailings, the Direct Marketing Association is ramping up its message to marketers and legislators.
Fewer February books received
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct
Sears Eyes Teen Girls with Prom Site
Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer But the multichannel general merchant
Sale or sink for Red Envelope
Red Envelope warned in February that it had only enough money to operate the business through June. But at press time it was looking like the gifts cataloger
Levin steps down, wants to buy SI
Jerry Levin resigned March 10 as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring