Sears Eyes Teen Girls with Prom Site
Ask a high school-aged girl where she wants to buy her prom gown, and in all probability she’s not going to answer “Sears.”
Tim Parry
Taking to the great outdoors
It appears more consumers are embracing outdoor activity. Or at least they’re dressing the part. In the fourth quarter of 2007, there were 10.6 million
Mail or Mulch
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
Do consumers get Catalog Choice et al?
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
A surprising lift in January
Consumers may be buying less in the tight economy, but you can’t say catalogers weren’t trying. Catalog Tracker received 353 catalogs in January, up 11% from the 317 delivered to its mailbox in the same month of 2007.
Eastwood gets social
Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.
Disney Looking to Buy Back Stores
Maybe running its own retail stores isn’t such a Mickey Mouse idea for the Walt Disney Co. after all.
Clean Up Your Act (Before You Use a Co-op)
Unhappy with the data you
Yankee Candle Learns From Matchback Analysis
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer
Live From NEMOA: Eastwood Gets Social With Customers
When it comes to social networking, Eastwood may have a head start.