Live From NEMOA: Choice Words for Catalog Choice et al
What began as a session on how home decor merchant Williams-Sonoma uses customer data to form its contact strategies turned into a debate about the pros and cons of catalog opt-out services.
Tim Parry
Video to Star on Doctors Foster and Smith Site
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
Cut Back on Starbucks, But Don’t Stop Prospecting
Slowing sales should be a signal to cut back on prospecting, right? Wrong. See why the co-ops are reminding catalogers to continue mailing in a soft economy.
ATD-American acquires Adirondack Direct
ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business
J.C. Penney pairs up with Polo
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The
Lightman out of Sharper Image
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.’s
Gains erased for office supplies names
People and businesses are still purchasing pencils to push, but the overall office supplies segment of the catalog market shrank during the past two years.
Catalog mailings do December dip
After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service
Hotels at Home Adds Three
Hotels at Home, a publisher of in-room catalogs, in January launched titles and Websites for visitors at Fairmont Hotels, Homewood Suites, and L’Auberge du Lac Casino Resorts.
Sharper Image Replaces CEO Lightman
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steve Lightman is out of Sharper Image Corp.