Live From eTail: Six Steps to Improve Site Service
Palm Desert, CA
Tim Parry
Live From eTail: Don’t Intrude, Engage
Palm Desert, CA–What
J.C. Penney Launches American Living
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney is unveiling the lifestyle brand, American Living.
DM Layoffs Continue, Hiring Outlook Grim
Executive recruiter Jerry Bernhart expected to see a rash of direct marketing industry layoffs and hiring freezes this quarter.
ATD-American Acquires Adirondack Direct
ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business cataloger, Adirondack Direct, for an undisclosed sum.
Borders to run its own site
Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president
CHIMPFEET steps up holiday sales 47% without catalogs
No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.
Now or Never
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
November catalog mailings up 2%
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service
Multichannel Merchants Need to Be More Social
Are you sitting on the sidelines of the social media scene?