Listing forward
Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services.
Tim Parry
Lane Bryant catalog in, Regalia title out
You launch some, you lose some. A week after unveiling its long-awaited Lane Bryant catalog, Charming Shoppes on Nov. 8 announced it would close its Regalia
Not a September to remember
Perhaps some catalogers extended their summer vacation. Catalog Tracker’s volume for September continued to fall, though not as much as in the previous two months.
Alternatives to the List Rental Market
Brokers have learned to live with co-op databases, and a few list firms have started their own. But some merchants are going straight to Abacus or NextAction.
Lazy PR People, or Improper E-mail Appends?
Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to Multichannel Merchant or Chief Marketer.
‘Tis the Season to Keep Remailing
Does the increase in postal rates mean you should cut back on your holiday remails? Nonsense, says Geoff Batrouney executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.
Charming Shoppes Starts One Title, Shutters Another
A week after launching its Lane Bryant catalog, Charming Shoppes yesterday announced it would close its Regalia women
FedEx Express Rates to Rise 4.9%
FedEx Express announced at the end of October it would raise its net average shipping rate by 4.9%– the carrier’s largest increase in seven years. The rate hike is composed of a 6.9% increase in standard list rates offset by a 2% reduction in the fuel surcharge.
Fancy Flours cooks up a print catalog
Hoping to generate more dough, cake and cookie decorating supplies Web merchant Fancy Flours has mailed its first print catalog.
August mailings take a tumble
Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list firm received in August 2006.