Sears Wish Book makes a return
While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.
Tim Parry
Fasano Regrets Wildfire Reference in E-mail Blast
You can do good things all your life, but be remembered for the one bad one. Pat Fasano’s 25-year-old list firm has been a community steward in Southern California, and is hoping it can overcome one questionable e-mail blast send last week.
Suppress Wildfire Areas With Caution
The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.
Fancy Flours Makes Foray into Catalogs
Looking to see its sales rise, cake and cookie decorating supplies Web merchant Fancy Flours has launched a print catalog. The book mailed to 50,000 customers and prospects over two drops, says Fancy Flours president/founder Nancy Quist. She plans to distribute two catalogs a year, one in the fall and one in the spring.
Remails vs. E-mails: Which Is Best During Holiday Season
When in the holiday season is it too late to remail catalogs to you house files or prospects? It depends on what you sell.
Sears Wish Book Makes a Return
While it
Did July mailings go on holiday?
If the numbers reported by Catalog Tracker are any indication, catalogers are officially mailing less. In July, the service of Direct Media had just 206
Straight-on e-mail
The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.
Thermo Fisher Scientific buys Davis Inotek Instruments
Business-to-businesses industrial products manufacturer/marketer Thermo Fisher Scientific announced Sept. 5 it has acquired the $30 million instrument sales business of Davis Inotek Instruments.
Quick Tip: Use Customer Data for Custom Landing Pages
Have you thought about using your house file to set up custom landing pages for your customers?