Quick Tip: Use Customer Data for Custom Landing Pages
Have you thought about using your house file to set up custom landing pages for your customers?
Tim Parry
Thermo Fisher Scientific Buys Davis Inotek Instruments
Business-to-businesses industrial products manufacturer/marketer Thermo Fisher Scientific announced Sept. 5 it has acquired the $30 million instrument sales business of Davis Inotek Instruments.
Orphan mail
It sounds like something out of Alice in Wonderland. Merchants, so desperate for relief on the postal front, now have to stop mailing some good customers
CozyDays opens three online stores
CozyDays, a multichannel retailer of outdoor living products, launched three specialty online catalogs in late July to complement its CozyDays.com Website.
Catalog mail slows to a crawl
June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it’s a sign of tighter mailings as a result of the May postal increase, but the service of Direct Media had just 234 catalogs in its mailbox, down from 265 in June 2006, and from 281 in June 2005.
Mal Dunn Files Chapter 11
List firm Mal Dunn Associates has filed for Chapter 11 bankruptcy protection.
AJ Prindle Sold to Private Investment Firm
AJ Prindle & Co., a multichannel business-to-consumer retailer of automotive accessories and a provider of incentive purchase programs to auto manufacturers and their dealer groups, was purchased Aug. 20 by Buffalo, NY-based private investment firm Banyan Enterprises.
Use Traditional and Non-traditional Data In Your Models
During a session at List Day on Aug. 2, Erik Findeisen, CEO of direct marketing consultancy FC Data Services, outlined a few traditional and non-traditional sources catalogers should take advantage of when modeling their lists.
Reactivate Old Customers With New Products
Speaking at the Direct Marketing Association’s List Day on Thursday, Janette Barret of International Masters Publishers Inc. said the secret to reactivating old expires is to offer them a new product within the same affinity.
Back-to-School Shoppers Studying Direct Channels
Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.