Live From The MeritDirect Co-op: Niche Happens
White Plains, NY
Tim Parry
Live From The MeritDirect Co-op: The Jailhouse Rocks
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
Model Online Prospects Before Sending Catalog
How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.
With NCOA, It’s OK To Procrastinate
How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.
Cruising for co-ops
Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.
April mailings inch up
April isn’t just about rain showers, it also brings spring catalogs. Catalog Tracker started off the second quarter with 370 catalogs received for April,
Crutchfield Mails Canadian Catalog
After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.
Sundance Steps Into Store Channel
Sundance Catalog Co. is expanding into retail.
When A “10” Isn’t Perfect
In scoring model files and ranking potential prospects on a scale of 1 to 10, sometimes 9 is better than 10. Maria Marsala Herlihy, senior vice president of strategic consulting and analytics for direct marketing firm KnowledgeBase Marketing, says you need to think like a computer programmer when assigning values.
In Praise of Postcard Prospecting
Catalogers naturally prefer to mail catalogs to prospects to give a potential customer a full scope of what it has to offer, and a sense of urgency to place an order.
But mailing post cards to prospects can be as effective, says Joy Gendusa