New Life Launches Lotus Touch Spin-off
New Life Systems has launched a spin-off catalog selling its Lotus Touch line of nut-oil-free salon products.
Tim Parry
PetSmart Exiting Equine Business
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business. It is also removing the State Line Tack departments
List and Data Strategies: Analytic Tools Meet Web 2.0
The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics
Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database
Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.
Live from NEMOA: Examine Your Contact Strategies
Cambridge, MA
Reviewing Best Practices to Cope with the Rate Hike
At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.
Live from NEMOA: Resilient Catalogers Will Survive
Cambridge, MA
Live from NEMOA: Washington Still Needs to Understand Rate Increase Impact
Cambridge, MA–Even if the catalog industry cannot avoid the U.S. Postal Service’s rate increase, which could be as high as 40% for some catalogers come May 14, New England Mail Order Association members said the industry cannot afford to take its foot off the gas pedal