FootSmart parent steps out with new shoe catalog
The oldest of the baby boomers are turning 60 this year, but that doesn’t mean they want to wear the same sort of comfy but styleless shoes their grandparents
Tim Parry
Take action on data
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
SmartPak Goes to the Dogs with Spin-off
SmartPak, a Plymouth, MA-based merchant that specializes in equine supplies and gifts, launched the 40-page SmartPak Canine catalog at the beginning of March.
Hasbro Looks to Drive Sales with Catalog
Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog on Monday.
Live from NEMOA: Use Word of Mouth to Spread Awareness
Cambridge, MA–Want the best exposure for your catalog? Try using word of mouth (WOM). That’s the message Julian Aldridge, president of San Francisco-based Ammo Marketing, delivered
Legislative Update: DMA Finds Do-Not-E-mail Friend in the FTC
During a legislative update for members of the Direct Marketing Association’s Lists and Database Council earlier this month in New York, senior vice president of government affairs Jerry Cerasale said that the Can-Spam Act of 2003 should preempt commercial “do not e-mail” laws that are popping up in several states.
Five Trends to Drive Direct Marketing
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
Data Security Breach Notification Bill Likely to Pass
With four separate national data security breach notification bills being drafted in Washington, Direct Marketing Association senior vice president of government affairs Jerry Cerasale says the odds are “much higher” that one of them will pass by the end of the year.
Pulling the trigger
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
The goods on Goodmail
Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying