Tim Parry
ASOS, the global fashion destination for twenty-somethings, has chosen customer identity management firm Gigya to power end-to-end user registration and login on ASOS’ websites and mobile applications, including Android, iOS and its recently launched Apple Watch app.
U.S. shopping holidays such as Black Friday and Cyber Monday are capturing a cross-border audience. Cross-border consumers are continuing to shop online from their favorite American retailers and brands this holiday season while taking advantage of special deals and seasonal promotions, according to data from Pitney Bowes.
Buy online, pick up in store… Seems pretty easy from the customer point of view, and seems pretty complicated from a retailer’s perspective. And during the holiday season, omnichannel shopping … Continue Reading →
ChannelAdvisor Executive Chairman and Founder Scot Wingo was gracious enough to do a Google Hangout video interview with Multichannel Merchant on Tuesday to talk about Cyber Weekend 2015. Not only did Scot and Multichannel Merchant Managing Editor Tim Parry discuss Amazon’s strong showing, eBay’s weak strategy, and great surges by omnichannel marketplaces, but they discussed China’s Singles Day, and why Star Wars merchandise didn’t fare well over the Cyber 5.
All sorts of sales records were set on Cyber Monday 2015. IBM reported a 17.8% lift in Cyber Monday sales, and Adobe said nearly $3 billion was spent online.
Despite closing its doors and urging its customers to “Opt Outside” on both days, U.S. retailer REI saw growth in online traffic from customers on both days.
Cyber Weekend sales from Thanksgiving through Sunday reached $8.03 billion, a 17% increase, or $1.14 billion more, than in 2014, according to Adobe.
But how high were they? Preliminary results show that Black Friday sales were up anywhere from 16.1% to 21.5%, depending on which vendor is reporting figures.
Managing Editor Tim Parry never thought he’d go to one mall and one shopping center with a major discount store on Black Friday and not have to deal with horrific traffic, angry mobs, and find a parking spot. Here’s more about Tim’s omnichannel Black Friday.
CEOs… If you’re going to talk the talk and tell America that your stores are going to be open on Thanksgiving Day, you better walk the walk as well.