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Bronto’s Jim Davidson Talks About Black Friday Email Marketing
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.
Jim Davidson, manager of marketing research at Bronto, talks about the email marketing trends he saw on Black Friday 2013.
Record-setting Thanksgiving Day ecommerce sales set the stage for a record Black Friday with online sales growing 18.9% over the same period last year, according to the the IBM Digital Analytics Benchmark. The biggest surge came from mobile sales which reached 21.8% of total online sales for Black Friday, a 43% increase.
Listrak CEO Ross Kramer talks with Multichannel Merchant’s Tim Parry about Thanksgiving Day and Black Friday ecommerce and email trends.
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
IT firm Compuware said it say a very large spike in Thanksgiving Day mobile commerce traffic. However, retail websites performed slightly slower this year.
Thanksgiving Day became a $1 billion ecommerce sales day. Actual sales came in at $1.062 billion, according to the Adobe analysis based on 180 million visits to more than 1,000 U.S. retail websites.
Thanksgiving Day ecommerce sales were up 19.7% over the same period in 2012, according to the online sales trends compiled for the IBM Digital Analytics Benchmark. Sales were moderate, and then boomed around the same time retailers opened their doors Thanksgiving night.
I may butcher the old saying, but here it goes: You are what you are when no one is looking. [CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage] So … Continue Reading →
Less than 7 weeks after Jo.s A. Bank looked to acquire troubled apparel merchant Men’s Wearhouse, Men’s Wearhouse made an offer Tuesday to acquire Jos. A. Bank for $1.2 billion.
One look at your own Facebook news feed, Twitter feed, etc. will confirm what the polls are saying. Consumers don’t want stores open on Thanksgiving Day. Consumers believe retail store … Continue Reading →