Free Shipping Day was Big for Ecommerce, Small for Email
The fourth-annual Free Shipping Day was a billion-dollar day for ecommerce, though it wasn’t a big deal for email marketers.
Tim Parry
2011 in Review: Merchants Get Facebook Savvy
The lessons preached in 2010 about using Facebook as a tool to listen and learn about customers came to fruition in 2011. In a way, merchants learned to use social media to bridge the multichannel gap.
2011 in Review: QR Codes Become Mainstream and Mystery
The U.S. Postal Service, which is not necessarily known for being cutting-edge, deserves credit for raising QR code awareness to direct mailers. The USPS offered mailers a 3% discount if it used the 2D barcodes in its mailings over the summer.
Holiday Ecommerce Spending Tops $35 Billion
Consumers spent $35.3 billion at consumer ecommerce sites between Nov. 1 and Dec. 26, marking a 15% increase versus the corresponding days last year, online measurement firm ComScore reported today.
2011 in Review: Chapter 11 Filings Subside
Harry & David, Orchard Brands and Borders were among the big-name retailers that filed for Chapter 11 in 2011. But while the financial crisis of 2008 forced several merchants to file for bankruptcy
Sears Holdings Gets Drilled: Closing up to 120 Stores
Sears Holdings did not have a happy holiday, according to guidance it released this morning. The department store and discount store retailer said it will close between 100 and 120 Kmart and Sears full-line stores.
Free Shipping Day Offers Flood Facebook and Twitter
Almost 2,600 merchants are offering Free Shipping Day promotions today. Here’s a quick sampling of how merchants are spreading their Free Shipping Day messages on Facebook and Twitter.
How GaelSong’s Sales Rose 14.2% in November
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
Christmas Sweaters Making a Splash in Search Engine Marketing
As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.
Amazon Encouraging Mobile Shopping In-Store
The warning signs about confident consumers shopping on Amazon while browsing your store’s merchandise have been evident, and now the ecommerce giant is encouraging smartphone owners to do so.