FALL MAILING BLITZ
Coming off a solid spring season, and buoyed by the strong economy and the prospect of a delayed (and manageable) postal rate increase, consumer catalog
FULFILLMENT Brylane’s big operation
Brylane, the $1.3 billion catalog powerhouse, is not only a leader in specialty-size apparel, but it also claims to be a master in high-volume, low-cost
Martha By Mail: It’s a good thing
After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling
Staffing Issues Seasonal help scare?
Considering that unemployment hit a record nationwide low (4.3%) this past April, some catalogers are already having trouble hiring operations personnel
The euro benefit
From Jan. 1, 1999, world trading will be dominated by the dollar, the yen, and the euro-the last a currency that won’t even be physically available until
Squashing the Millennium Bug
With the year 2000 less than two years away, far too many in business remain unaware or unconcerned about what could be the century’s greatest technological