Zack Botos
[email protected] / [email protected]
Zack is the VP of Business Development at Iris Worldwide, a creative, strategy and innovation company. In that role, he leads growth for the Data-Driven Futures division, teaming up with leaders across the organization to build and implement transformative strategies for clients across analytics, performance marketing, marketing technology and CRM. He started his career at Digitas, where he led growth opportunities as part of the new business team.
An outreach approach utilizing cross-channel communication – often including text, email, in-app and push notifications – is able to grasp actions that are actually driving a consumer decision to convert. You can then determine which tactics, or series of tactics which triangulated that consumer, ultimately generated the sale.
A multichannel approach to messaging allows you to grasp actions that are actually driving the purchaser to make a decision. This helps you determine which tactics, or perhaps a series of tactics, ultimately generated the sale. With all of that in mind, here’s a CRM strategy roadmap that can be tested, optimized and flexed.