Crocs (2009)
THE REASON: Crocs was on top of the world, selling at $72 a share. And then it bottomed out a $2. And then it couldn’t get credit.
TODAY: Crocs acquired a few companies and grew its product line. But in June 2013, Crocs reported a 42.5% decrease in net profits, and the company went into a tailspin. John McCarvel retired as Crocs’ president and CEO on April 30. Andrew Rees was named president of Crocs in May, and the company is still searching for a CEO.
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