Driving Value in Your Direct Marketing Business
How do you improve the value of your business? It’s a big topic, because it dovetails with what company owners work to do every day. But since we’re in
Catalog
Time for a Redesign?
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales
Levin steps down, wants to buy SI
Jerry Levin resigned March 10 as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring
Fewer February books received
Consumer spending was down in February, and so was the number of catalogs in the mail. Catalog Tracker, a service of Greenwich, CT-based list firm Direct
Postal reform makes USPS a parcel delivery contender
In the packaging business, the U.S. Postal Service has lagged behind competitors such as United Parcel Service, Federal Express, and DHL due to pricing
Gifts and collectibles names not so generous
The gifts and collectibles catalog segment lost about 650,000 names roughly 3% in 2007, according to New York-based media brokerage firm ParadyszMatera.
How to Spot Defectors In Advance
If drivers can defect at the gas pumps, don
Why Consumers Don’t Give Out Their E-mail Addresses
Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.
Charming Shoppes May Dump Noncore Titles
Charming Shoppes said Friday that it is considering selling off its noncore catalogs to focus on its Lane Bryant, Catherines, and Fashion Bug brands.
BabyUniverse Launches Catalog
After doing business online for the past 11 years, BabyUniverse, a subsidiary of The Parent Co., has gone multichannel with the release of its new catalog.