My annual best and worst
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde
Catalog
SHORT ORDER
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,
Gardening catalog names wilt a bit
Given that more than 90 million American households participate in some form of gardening, you might expect to see the number of available names in the
November catalog mailings up 2%
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service
AmeriMark buys Dr. Leonard’s finally
It took a while more than four month since news of the deal got out but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard’s Healthcare
Is Redcats USA Nonplussed by Non-Plus-Size Business?
According to parent company PPR
Seed Catalog Customers Embrace the Web
For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.
Robbing from the Rich
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
Should Catalogers Mail on Super Tuesday?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they