The ProFlowers Personalization Fail
This morning, my wife asked me if I got the email she forwarded me from ProFlowers. I know she doesn’t like to receive flowers (this is a documented fact, not … Continue Reading →
Marketing
LinkedIn Gaining Importance Among Purchasers and Influencers in the B2B Decision Making Process
Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important
Staples Has Rough Third Quarter
Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.
How Do Social Login & Sharing Affect Ecommerce?
Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement and other metrics.
Which Social Media Networks are Your Shoppers On?
Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks … Continue Reading →
Leverage Ecommerce to Eliminate Channel Conflict
The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.
Conversion Rate Optimization for the Holiday Season
With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.
Case Study: Small Merchant Sees Streamlined Accounting Costs
Purveyor of All Things Creative has saved on its accounting costs by using TaxJar to streamline its tax management.
NFL Launches First Ecommerce Store in China
The National Football League has opened its first official online store in China. The new site is similar to the U.S. ecommerce site selling official NFL branded apparel, equipment and accessories over an ecommerce platform on China’s Tmall.com.