Searching for the retail value of SEM
Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer
Marketing
Budgeting for search success
Soft ocean breezes. Powdery white sand. Frosty margaritas. The bliss of a weeklong getaway in some tropical hideaway. Quality time with the family. Okay,
Transcat transformed by turnaround
Just four years ago, test, measurement, and calibration instruments distributor Transcat reported a net loss of $6.6 million. Since then, the Rochester,
Fingerhut finds its way to Today’s Home
Fingerhut introduced Today’s Home, a ” home furnishings and housewares catalog in September.
A peek under the covers
Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze
Double the deals
Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last
Growth spurt for kids’ market
The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based
Smith & Hawken’s retail renaissance
Outdoor sporting goods merchants Bass Pro Shops and Cabela’s aren’t the only marketers creating destination superstores. Smith & Hawken, a cataloger/retailer
Insert Media: Not Just an Alternative
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
Critical issues and trends
At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one