According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?
2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.
Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.
Keeping consumers consistently engaged with both physical and online stores is especially important come holiday shopping season, see what innovative retailers are turning to get ahead of the game.
Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. Here are the right SEO and social strategies to implement in the global market.
Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.
Making the most of the holiday window requires an ability to measure and refine seasonal offers, design creative and implement overall campaign strategy in real-time, here are some tips on how tagging can make it easier to organize, search and analyze the vast amounts of data generated during the critical holiday shopping season.