Live from ECMOD: No Escaping Online PR
London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.
News
Lane Bryant Catalog Becoming Woman Within
A year before multititle mailer Redcats USA loses the rights to the Lane Bryant Catalog, it has revealed its new name for the venerable plus-size women’s apparel brand: Woman Within.
Haband Bought By Golden Gate Capital
In a move that fulfills its quest to become a billion-dollar family of apparel companies, private equity firm Golden Gate Capital has acquired low-end apparel marketer Haband Co.
Yankee Candle Co. Sold
Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.
Live from ECMOD: N Brown’s Internet Centricity
London–N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old.
Live from ECMOD: The DaVinci Code, Hold the DaVinci
London–What does “The DaVinci Code” have in common with catalog creative? Plenty, according to Lois Boyle, president/chief creative officer for Mission, KS-based consultancy J. Schmid and Associates.
Live from ECMOD: Prospecting The U.K. Way
London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.
Getting Out of the Phone Loop
In a marketplace with so many choices, it is essential for you to do everything possible to make it easy for your customers to do business with you. Any difficulty or obstacle that hinders or frustrates them may make them run away from you without you ever having a chance to
WWF Launches Gift Catalog
Not to be outdone by Oxfam America’s online catalog, which the international relief organization debuted Oct. 10, the World Wildlife Fund on Monday mailed its first print catalog.
ShoeMall.com’s Step Into Print Catalogs
The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.