Stores that Closed Doors on Thanksgiving and Black Friday Outperformed Competitors Online
Despite closing its doors and urging its customers to “Opt Outside” on both days, U.S. retailer REI saw growth in online traffic from customers on both days.
News
Cyber Weekend 2015 Sales Through Sunday Reach $8 Billion
Cyber Weekend sales from Thanksgiving through Sunday reached $8.03 billion, a 17% increase, or $1.14 billion more, than in 2014, according to Adobe.
More Than 121 Million Holiday Shoppers Plan to Shop Online on Cyber Monday
Up from 24.4 million last year, 29.6 million (24.4%) consumers said they will use their mobile device to shop on Cyber Monday, while eight in 10 (80%) said they will use their home computers to shop online.
Black Friday Roundup: Online Sales Were Up, Online Traffic Was Down
But how high were they? Preliminary results show that Black Friday sales were up anywhere from 16.1% to 21.5%, depending on which vendor is reporting figures.
Down Goes Neiman Marcus… Down Goes Neiman Marcus…
And we have our first Black Friday ecommerce casualty. Neiman Marcus has been down since 8 a.m. EST.
No Surprise: Thanksgiving Ecommerce Sales on the Rise
IBM says ecommerce sales for Thanksgiving were up 26% over the same day in 2014, with consumers spending $123.45 per order. So how did online customers shop, and did all retailers survive the onslaught of traffic? Find out here.
Guitar Center Launches New Ecommerce Site
The Guitar Center site, GuitarCenter.com, is now based on an updated IT platform infrastructure, creating a seamless omnichannel user interface.
Amazon’s Early Black Friday Brings 12% Rise in Traffic
The decision by Amazon to begin Black Friday discounts before November 27 has paid off with the online giant achieving a 12% rise in U.S. traffic, according to digital analytics firm, SimilarWeb.
Consumers Will Pay for Better Customer Service from Preferred Brands
A new Xerox report reveals that over half of consumers polled in Europe and the U.S. would pay more for better customer care from their preferred brands.
Omnichannel Returns Can Grow Revenue, Enhance Customer Experience
A StellaService report finds merchants are not using all the revenue generation and customer experience benefits they can drive with their returns process.