Gigya to Power Personalization and Improve Acquisition for ASOS

| Tim Parry

ASOS, the global fashion destination for twenty-somethings, has chosen customer identity management firm Gigya to power end-to-end user registration and login on ASOS’ websites and mobile applications, including Android, iOS and its recently launched Apple Watch app.

global ecommerce

Cross-Border Shoppers Took Advantage of Cyber Monday and Black Friday

| Tim Parry

U.S. shopping holidays such as Black Friday and Cyber Monday are capturing a cross-border audience. Cross-border consumers are continuing to shop online from their favorite American retailers and brands this holiday season while taking advantage of special deals and seasonal promotions, according to data from Pitney Bowes.