2014: Infinite Channels, Product Awareness and the Dawn of Pervasive Commerce
In 2014 brands and retailers will make major strides towards a world of pervasive commerce. Here are 5 trends we’ll see in 2014 and beyond.
Customer Experience
2014: Things Just Got Personal
As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.
Omnichannel Retailers Stand to Win or Lose at Every Touch Point
Today we wouldn’t dream of buying that goat until we polled our Facebook friends about where they got their goats and how much they paid, scoured the web for goat merchant reviews, did some in-store showrooming and bar code scanning to see if we could get a better price at a goat place down the street, and maybe used an augmented reality app to see how different goats would look grazing in our back yard.
Why Amazon Tops the ForeSee Experience Index
In this video interview, Foresee president and CEO Larry Freed says Amazon is doing just about everything right, which is why it tops the first ForeSee Experience Index.
5 Tips on Creating Holiday Ready Customer Service
With the holiday shopping season in full swing, merchants are looking to boost holiday sales this year. However, business could ultimately suffer if customer service is not up to par. Here are five tips that will lead to not only exceptional customer service across all channels but also a happy customer.
Don’t Worry, Thanksgiving Weekend Retail Spending is Down 3%
During a conference call on Dec. 1, neither NRF President and CEO Matthew Shay or Prosper’s Consumer Insights Director Pam Goodfellow seemed to be alarmed by the drop-off in Thanksgiving weekend sales figures.
Retailers Need to Step Up Their Shipping Game this Holiday
With nearly 50% of Americans abandoning their shopping carts due to high shipping costs, it’s imperative for merchants to focus on managing delivery fees in order to ensure a happy customer this holiday season. In this infographic from Pitney Bowes, you will walk away with a few quick tips that can help you keep a happy customer and a secured sale during the most competitive time of the year.
The ProFlowers Personalization Fail
This morning, my wife asked me if I got the email she forwarded me from ProFlowers. I know she doesn’t like to receive flowers (this is a documented fact, not … Continue Reading →
Omnichannel Advantage Helps Retailers Gain on Etailers
Pundits who predicted the death of traditional retail clearly spoke too soon. A year ago, it seemed inevitable Amazon would take over the world. Industry watchers predicted retailers like Best Buy and Target, with their overhead of physical stores, would soon lose the ecommerce battle. Here is why omnichannel strategies are helping retailers regain ground.
8 Tips for Creating a Better Online Shopping Experience This Holiday
Black Friday and Cyber Monday are quickly approaching and how you handle your website this season could make or break your holiday sales. Here are eight tips that will help you make smart marketing decisions such as real-time web personalization that will help create a better online experience for your customers through this joyful yet stressful time of year.