Operations Execs Learn About Personal Fulfillment

| Jim Tierney

Kurt Baxter, president of the Baxter Marketing Group agency, surely must have been a preacher in another life: His April 6 keynote address at the National Conference on Operations and Fulfillment spoke directly to personal fulfillment.

Packaging options abound

| Jim Tierney

The packing material you select for your order packages not only protects your merchandise from damage, it also says something about your brand. Packaging

Pros and Cons of Making Free Shipping Standard

| Tim Parry

Shipping is the second largest cost center for most direct merchants, with labor being number-one, says Bill Kuipers, president of operations consultancy Spaide, Kuipers & Co. But if a merchant has a handle on its shipping contracts, it can make such free shipping offers work, he says.