JCP Wins the Award for Most Obscure Holiday Sales Results Release
JCP has just released the shortest, oddest, and vaguest press release concerning its results from the 2013 holiday season.
J C PENNEY
J.C. Penney’s Ecommerce Sales Continue to Rise
J.C. Penney’s ecommerce sales increased 25.3% year-over-year in September. The increase marked the third consecutive month of double-digit ecommerce sales growth, according to J.C. Penney. Ecommerce sales grew 10.8% in August, and 14% in July.
J.C. Penney Sees Online Growth for Back-to-School
What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.
Preparing for Social Media Mishaps
No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
Reaction to #JCPListens Storified
Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”
JCP Asks Customers to “Come Back”
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
Lessons Learned from J.C. Penney
A few questions went through my mind when I heard Ron Johnson stepped down (as the press release reads) as CEO at J.C. Penney. One was the Ron Burgundy line, … Continue Reading →
Johnson’s Step Down at JCP Not a Surprise
When news broke that J.C. Penney’s Ron Johnson was stepping down from his post of less than two years as CEO, no one was surprised. “He may very well be known as the guy who put them out of business,” said Robert Pasikoff, founder and president at Brand Keys, Inc.
Ron Johnson Era Ends at J.C. Penney
Ron Johnson is out as CEO of the troubled general merchant, and has been replaced by the man he replaced at the end of 2011, Myron E. (Mike) Ullman III.