Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.
For brands and merchants, the fun and festivities of the holidays are always joined with a merry madness to meet and beat challenging sales goals and deliver holiday success. Here are several ways to get on top of your UGC strategies for the holidays.
We’ve reached this tricky time where consumer expectations are pushing technology and commerce in interesting ways. Here are ways to rethink how you’re speaking to your customers.
Will relying on discounts and shipping offers during the holidays be enough to deliver success? Products have been discounted so much that costs have become relatively equalized between competitors. Here are three ways to boost your UGC efforts to help your holiday shoppers find the information they need to buy with confidence and encourage them to submit content after they’ve made a purchase.
User-generated content (UGC) such as ratings, reviews, Q&A and product photos may be key to engage the holiday shopper and get the sale. The problem is, shoppers aren’t contributing. Here are the top five ways to combat why shoppers aren’t contributing user-generated content.