Paid Search Ad Spend Grew
Advertisers in the Kenshoo Global Retail Index spent 27% on more on paid search than they did on last year’s Cyber Monday with positive gains across the board in clicks, conversions, and revenue. Phones and Tablets continued to be big drivers of paid search activity but slightly down from the historic Thanksgiving and Black Friday levels that we reported in a Kenshoo blog post on Monday.
[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]
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