Bullseye: Target Adds Mobile In-Store Features

target-bullseye-square-200A week after Walmart announced enhancements to its mobile app to make holiday shopping easier for its in-store customers, Target announced that several new in-store navigation features are now live in its mobile app.

The features include new interactive maps along with enhanced shopping lists and search capabilities. Point Inside created the mobile app for target.

The new lists and maps are part of Target’s recently announced overhaul of its iPhone app, which now also features a simpler navigation, more intuitive user experience and one-touch checkout for online purchases with Apple Pay.

In addition, interactive Black Friday maps will provide store layouts and doorbuster locations for Target’s Black Friday sale.

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“We want to build mobile experiences that Target guests will love,” said Alan Wizemann, vice president of product for Target.com and Mobile. “We believe the new shopping lists and maps make it easier than ever to shop Target. While we’ve got a lot more mobile innovation to come, we look forward to guest feedback on these new experiences so that we can continue to refine and enhance them.”

Target also has recently revamped its desktop and mobile websites, and re-launched its iPad app with user generated content and inspiration from Pinterest and Instagram as part of Target’s ongoing efforts to enhance its digital offerings.

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