Internet technology provider Compuware released its ranking of the top retail web and mobile site performers on Cyber Monday.
The Top 10 Websites (out of 50 participants):
- J.C. Penney
- Apple
- Symantec
- Dell
- Abercrombie & Fitch
- Saks Fifth Avenue
- Macy’s
- Best Buy
- L.L. Bean
- Overstock
The Top Mobile Sites (out of 10 participants):
- Sears
- Amazon
- Dell
Each retailer was scored based on an average percentage increase or decrease of its home page availability, download speed and consistency over the four-day holiday shopping period, compared to a baseline non-peak period from October, according to Jonathan Ranger, director of benchmarks at Compuware. Consistency refers to the variance between strongest and weakest end-user experiences.
“The top Cyber Monday retail web and mobile performers understand this simple equation: faster sites equal more sales,” said John Van Siclen, general manager of Compuware’s Application Performance Management (APM) Business Unit. “These retailers invested in the people, technology and best practices to deliver top web and mobile performance on Cyber Monday, which is far more demanding than any other time of the year. Top performers made the most of this year’s increased online and mobile holiday traffic.”
Compuware’s findings reveal that many ecommerce sites are not able to meet scalability demands that big days like Cyber Monday present. Many retailers’ websites failed to meet the performance satisfaction demands of shoppers who expect web pages to download in two seconds or less. Many retailers had web page load times of 10 seconds or more. Seconds of delay can mean millions of dollars in potential revenue lost.
Overall, Compuware found that performance satisfaction for the top 50 retailers was down more than 12% on Cyber Monday compared to non-holiday baseline levels.