| Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.
Having a database filled with not only basic information like correct phone numbers and emails but also key assets like in-store and online purchase history will add value to your business. Your database is also a valuable asset in today’s omnichannel world. As a retailer, it gives you an inside look at how to improve your website and in-store experience for customers.
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In this report by Multichannel Merchant, you will learn:
