True Religion Unifies Its Digital and Store Experience

Demandware®, Inc.  announced that True Religion, a leading brand in premier denim, has launched an ecommerce site on the Demandware Commerce Cloud. True Religion’s bold new ecommerce site expands the opportunities for shoppers to interact with its brand and purchase the clothing that they love.

Fully mobile optimized, the site also extends the True Religion experience to customers who are on-the-go. Additionally, True Religion leveraged the rich open platform APIs in the Demandware Commerce Cloud to deliver an endless aisle solution, providing store associates with a powerful tool to satisfy customer needs and deliver valuable interactions in True Religion’s brick-and-mortar stores.

“Demandware is a key component of True Religion’s omni-channel retailing strategy,” said John Hazen, vice president of omni-channel commerce and digital innovation at True Religion. “Our customers are very loyal so it was important that the new True Religion site be able to extend our brand to customers wherever they may be. And when they come to a True Religion store, the Demandware endless aisle solution empowers our great associates to deliver truly exceptional service that continually delights our customers. Demandware is the platform that lets True Religion bring online experience together with the brick and mortar clienteling in-store – this is the pinnacle for us.”

In today’s democratized retail landscape, customers expect a unified experience across all of their touchpoints with a brand. Delivering the increased business agility needed to execute in this environment, the Demandware Commerce Cloud provides retailers with superior speed and scalability, enabling retailers to execute growth and engagement strategies without the technical barriers of traditional on-premise solutions. Encompassing online, mobile and in-store capabilities, Demandware provides retailers and brand owners with a platform that enables unified commerce experiences for their customers.

“True Religion is pushing the retail envelope through a progressive brand proposition and a leading unified commerce experience,” said Jeffrey Barnett, executive vice president and chief operating officer at Demandware. “The Demandware Commerce Cloud is at the core of True Religion’s ability to deliver a consistent experience online and in the stores. When a retailer’s brand essence comes through so clearly across all customer touch-points, as does True Religion’s on Demandware, customer loyalty is built and rewarded time and time again.”