By: MarketLive
Length: 17 pages
Type: White Paper
Rather than designing experiences by device, browser or social network, merchants should approach shopping tasks from the consumers’ point of view of the brand as a single entity, and strive to understand at what points different research tools come into play and what spurs purchase decisions, whether in-store or browsing a tablet. In order to keep up with consumer’s expectations, merchants must take a new approach: Unified Total Commerce.
Download the Whitepaper to stay abreast of all the eCommerce trends taking place in 2015!
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