If you sell internationally you might have noticed the recent trend of overseas shoppers adding just as many items to their shopping carts as their American counterparts but abandoning in higher rates. In fact, according to this infographic from Monetate, even though international shoppers have higher abandonment rates of 85%, versus the American rate of 64%, their average order value is $30 more.
So what can merchants do to get that international shopper? Take a look at the infographic to not only get a better understanding of the shopping habits for the international shopper but also a few tips on how to convert them.
