More and more customers are heading to social media sites such as Facebook and Twitter to voice their praise or disdain for a particular brand. In fact, social media is now a major focus for retailers as a way to engage with their shoppers and boost customer engagement. So, what is the best way to handle a consumer complaining about your brand on Facebook or Twitter? In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on the web and exactly how to respond to them.
This infographic is brought to you by ExactTarget, a leader in social media marketing.