As more and more merchants focus their ecommerce energy into creating a customer-centric organization, one of the best ways to set yourself apart from the competition is through your returns policy.
According to this infograpahic from Endicia, 85% of customers will not do repeat business with a company if the returns process is complicated or inconvenient. Regardless of why a consumer returns a good (defective merchandise, unwanted gifts, or order error), there are ways for merchants to develop an effective and efficient returns process that keeps customers coming back for more.
