When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. According to this infographic from Monetate, 75% of consumers prefer that retailers use personal information to improve their shopping experience, and 64% of consumers say they want retailers to send them relevant offers that best suit their desires. The bottom line: consumers are looking to be courted as individuals.
