As more head to the internet to do their shopping, expectations for expedited service are increasing. Shoppers want a site to be highly optimized, they want shipping to be fast, and now they want immediate interaction with the contact center. This is why it is more important than ever for your site to offer live chat. According to this infographic from OfferChat, 79% of shoppers say their questions get answered immediately with live chat, 51% prefer live chat so they can multitask, and 46% feel live chat is the most efficient method of communication with a retailer.
