Retailers are beginning to see that one of the more popular ways to interact with customers is through Pinterest. It is no longer a social media site used by the masses just for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales. According to this infographic by the Social Annex, Pinterest will account for 40% of all social media transactions by the second quarter of 2013. In fact, according to the infographic, 10% of all Pinterest users are more likely to make a purchase compared to any other social media site.
