MCM Outlook 2016: Ecommerce's Role Grows with Omnichannel and Mobile

As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever. Merchants working hard to prepare for the always-connected shopper, whether they buy from their smartphone and pick up in store, or they buy from their desktop and ting communications.

The majority of Multichannel Merchant’s MCM Outlook 2016 survey respondents say they have an omnichannel strategy in place.

Download the MCM Outlook 2016 Ecommerce Report from Multichannel Merchant and learn:

How Ann Taylor and Express make their mobile apps a valuable customer tool
The lessons GNC, Michaels, and Tractor Supply learned about email frequency and relevancy
How personalization helped Williams-Sonoma and Francesca’s grow their loyal customer bases
How parallel ecommerce is in the B2B and B2C worlds