Don’t bother looking for your 2003 Radio Shack catalog in the mailbox this fall. The $4.8 billion consumer electronics retailer has stopped producing the annual catalog, which it had been mailing since the 1940s.
The Fort Worth, TX-based company will now concentrate its direct marketing efforts on the Web. “We realized that a printed catalog becomes quickly outdated,” says spokesperson Mike Braun, adding that the Web more readily lends itself to rollouts of new gift and gadget products, the sort of merchandise featured heavily in the print catalog.