MCM-Outlook-2013-1502013 MCM Outlook Reports

 

The MCM Outlook 2013 survey was fielded online by Multichannel Merchant from Mar. 5 through Mar. 18 2013, and drew 1,110 respondents.

The survey is broken down into four parts: ecommerce, catalog, operations and fulfillment and marketing.

The following research reports are based on the MCM Outlook 2013 survey results:

MCM Outlook 2013: Operations and Fulfillment

150-MCM_OperationsFulFillment_Report_p4-1Big challenges face B2B and B2C merchants as they try to keep up with the always-connected customer. As a result, around-the-clock direct-to customer activity has made fulfillment and contact centers even busier. As behind-the-scenes activity increases, merchants are doing their best to keep their processes flowing.

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MCM Outlook 2013: Ecommerce

22023-MCM_Outlook_ECommerce-1Although merchants acknowledge that ecommerce growth has helped them make their sales, they may not be completely ready to serve the cross-device customer. According to the results of the MCM Outlook 2013 survey, 41.7% of respondents do not have a mobile commerce presence.

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