January

Catalogs Influenced Holiday Shopping Behavior More than Social Media

While 2012 saw the continued rise of social media platforms, their influence on holiday shoppers paled in comparison to the time-tested paper catalog. According to the survey, print catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases.

Why USPS is a Viable Alternative to FedEx and UPS

That’s good news for merchants who ship direct-to-customer, according to MCM Outlook 2012-13. According to the annual report, 56% of respondents said they felt the USPS is a viable alternative to UPS and FedEx.

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