Melissa O’Malley, PayPal’s Global Merchant and Cross Border Trade Initiatives, will deliver the opening keynote at Multichannel Merchant’s Growing Global 2016 April 13-14 at the Duke Energy Convention Center in Cincinnati, OH.
In her keynote, O’Malley will discuss how direct-to-customer merchants can leverage cross-border trade insights to increase their sales. The shopping habits of consumers around the world are constantly evolving, making it crucial for merchants selling internationally to stay up-to-date on market changes.
PayPal recently investigated the online and cross-border shopping habits of more than 23,000 consumers in 29 countries, uncovering valuable insights merchants can leverage for their own global sales strategies.
In her keynote, O’Malley will discuss the global cross-border market opportunity, with insights on the top markets buying from U.S. merchants, how to harness mobile commerce to tap into new international markets, why improving your shipping strategy will help you win over global customers, the importance of search engine optimization on global sales success, and focus on individual countries, including information on attitudes to currency conversion, freight forwarding, and more.
Over two days, Growing Global offers sessions and facilitated roundtables geared to provide hands-on examples and strategic guidance to drive direct-to-customer and omnichannel operations to greater efficiency and profitability.
O’Malley also spoke this past July at Growing Global 2015 in Hollywood. During a break in the action, O’Malley talked with Multichannel Merchant about her impressions of the conference. You can click below and watch her interview.