6. But Mobile is Slooooow
With overall traffic up compared with Thanksgiving, users were experiencing average page response times around 8 seconds on both iPads and iPhones, according to Compuware APM. To answer the question as to whether or not retailers were prepared to handle mobile traffic, reviewing Black Friday results show that many retailers were not be totally prepared for the spikes in mobile traffic on Black Friday.
[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]
