Change of Plans: How to Successfully Adjust Your Holiday Strategy

HolidayGifts300You did your due diligence, and created the ultimate holiday season plan for success. But a change happens in your supply chain. Or on Black Friday/Cyber Monday, you noticed a change in consumer shopping behavior. Or a mid-December blizzard causes a disruption of deliveries.

How should you react and respond when your holiday plan veers off course?

Join Alex Becker, Digital River’s Global VP & GM of its Branded Manufacturing Business, as he shares what clients have done during recent holiday seasons to get their sales back on track, and how that translated into a post-holiday celebration.  You’ll get actionable insights on:

  • Re-planning and re-forecasting
  • Addressing the Holiday Supply Chain
  • Holiday Re-Marketing
  • Managing Holiday Globally

You can register here:

Change of Plans: How to Successfully Adjust Your Holiday Strategy